As its name suggests, Writing With Confidence: Writing Beginner To Writing Pro takes you from the writing fundamentals right through to the elite techniques practised by the world’s top copywriters. Top copywriters like your instructor, Dr Clare Lynch, in fact.
From the very first lectures, you’ll be inspired to beat writer’s block and get something down on the page. You’ll also gain instant ideas for taking your first draft from OK to outstanding.
Next, you’ll discover a secret most writing and editing teachers won’t share with you: that good writing isn’t just about the writing. For the most part, good writing is about the thinking you do before you even sit down at your laptop or open your journal.
That’s because, when it comes to becoming a powerful writer – the sort of writer who gets the job, closes the sale or wins buy-in for your ideas – it’s not about the technicalities of spelling and grammar. It’s about your ability to connect with your reader on an emotional, intellectual and visceral level.
That’s why early on in the course, you’ll learn powerful, little-known techniques for really getting under the skin of your readers. Techniques that will allow you to write in a way that grabs people’s attention immediately – and keeps them addictively glued to your writing.
You’ll also learn expert tips and techniques for confidently honing your message down to its essentials, to keep your reader focused on what matters most to you. Tips that will save you time as a writer – and get you better results.
As the course progresses, you’ll learn what words to choose, how to turn turgid, lifeless sentences into attractive musical phrases that compel people to keep reading.
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